While last week DirecTV posted their third quarter earnings loss, today DISH Network’s third quarter results were released. And it wasn’t good for the satellite company. Their net income fell a whopping 12% due to higher costs. While this is a significant drop off, DISH Network increased its subscription by 241,000 users. It is the second consecutive increase in six quarters. DISH’s media and public relations people stepped up the promotional advertising in order to attract and retain subscribers, and in the long run it looks like it worked. But even though they got that many customers, the fact that their income fell by 12% does not bode well. The cost of advertising and promotions certainly took their price.
Topics: General |
