Thursday night football kicked off this past week on the NFL network, starting an eight-game primetime series of games. More customers are able to watch the NFL Network this year, up from 42 million last year to 53 million currently. The majority of cable companies do carry the NFL Network, but Time Warner Cable is the only one out of the top five distributors that does not. With the introduction of the NFL Red Zone channel, Time Warner customers are getting shortchanged. Through week 9 of the campaign, NFL Network scored a 15% increase in ratings and a 39% advance in households, compared to the same span in the 2008 season. And this is without reaching a fairly decent market share.
Topics: General |
