After Project Runway headed to Lifetime, Bravo got in the works to launch a new show to replace that on their lineup, presumably to gain back many of the ratings that Runway brought about.

The show is pretty much a Runway inspired substitute, with a few subtle changes– no Heidi Klum and Tim Gunn for one. This time, 20 people who are already successful in different lines of work — music mogul! CEO! — need only exhibit a “passion for fashion” in order to compete for the chance to launch a clothing line.
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