Even though studies on rating have failed to conclude that the American television audience is growing as a direct result of the current recession, they still do love their TV. As more and more families race home to catch the latest episode of So You Think You Can Dance, Dexter or American Idol, a new study conducted by financial advisers, Deloitte, have established that one third of Americans rank television watching as their favorite media activity. This a 26-percent rise from a year ago.
The same study found that three-quarters of American consumers claimed that the economic downturn had forced that to reduce spending as concerts, movie tickets, sporting events, DVDs/Blu-rays and video games.
Topics: General |
