NBC is not going to take it anymore. The long suffering and last ranked network in prime-time viewing will increase production of new shows in order to reverse seven straight years of declining ratings. NBC is now planning to spend more on projects matching levels seen in 2003. The network has 18 pilots scheduled for the fall season kicking off in September. In 2009, NBC only had 11 pilots.
“In success we became used to making fewer and fewer pilots,” says Angela Bromstad, president of prime-time entertainment. “We have to take more swings, take more shots creatively, and have more back-up.”
The exec went to say that more new shows increases the odds of developing hits. NBC reduced development when their ’90s prime-time gems Seinfeld and Friends topped ratings, which left the network in a bind without enough material after the retirement of those shows.
Topics: General |
