WWE has been a solid provider of content for USA Network, along with syndicated UPN stations, for years. Since its flagship program WWE Raw went to High Definition television, it’s also seen ratings improvements from fans that eat up seeing their favorite performers’ body slam and atomic foes in pristine quality.
“It’s still about protagonists and antagonists,” says WWE CEO Vince McMahon. “HD has made our programs really popular.”
“It’s about the only 52-week, live, DVR-proof show going,” says Chris McCumber, the executive vice president of marketing for the company’s cable partner, USA Network. The Raw show is new every week of the year. Because of this, as well as the sports elements and live nature of the show, McCumber says it is less likely to be recorded on a digital video recorder and played back later, with the commercials skipped.
Topics: General |
