The cost of a 30-second ad for this year’s Super Bowl has fallen for only the second time in the event’s history. TNS Media Intelligence said that 30-second slots during the Feb. 7 Super Bowl on CBS are selling for between $2.5 million and $2.8 million. This means a drop from last year, when ads averaged a record-setting rate of $3 million on NBC.
For the first time in 23 years, Pepsi will not be advertising its soft drinks during the game, and General Motors, historically a major advertiser from past years, will not be not taking part, having dropped out in 2009 because of its financial difficulties. FedEx, another big advertiser, passed up the costly opportunity.
Topics: General |
