The winter premiere of USA’s White Collar on Tuesday at 10pm delivered series high ratings among P18-49 and 2nd best among P25-54, ranking as the #1 program of the day on cable and beating many shows on broadcast. The show, which previously aired on Fridays in 4Q09, averaged 2.12 million P18-49, up +30% from the 4Q09 season average, and 2.21 million P25-54, up +18%. This is USA’s best performance for P25-54 in the Tuesday time slot in more than five years. The move to the night also brought in series highs among P18-34 with a jump of +42%.
White Collar out-delivered ABC in its entire prime time lineup among P18-49, P25-54 and total viewers. It also beat all broadcast competitors among M18-49, making it #1 in the demo at 10pm in all of television. White Collar beat CBS among P18-34 in the 10 pm time-slot.
Topics: General |
