This afternoon the DISH Network came to terms with Professional Bull Riders Inc to be their exclusive satellite television provider. Although the terms of the deal were not released, DISH Network will pick up the remaining stops on this year’s Built Ford Tough Series, the 2009 World Finals, as well as the entire 2010 PBR schedule. DISH Network has stepped up to the plate, trying to lure DirecTV subscribers who lost their Versus feed. DISH Network has also gone further in providing a free preview of Versus to all its current customers through November, allowing then to see the PBR Finals.
PBR’s CEO Randy Bernard said that , “Millions of PBR fans are deeply concerned about the uncertain future of Versus’ availability on DirecTV. We have heard from tens of thousands of them and have been working diligently to provide options and alternatives.” At least the PBR has done something about increasing their fan base. The PBR is being proactive, unlike the NHL who are still dragging their feet about the whole Versus controversy.
Topics: General |
