According to a Wall Street Journal article, it would cost DISH Network $100 million to beam local television signals into twenty-nine U.S. markets it currently doesn’t serve. There are currently 210 designated television markets throughout the country. DISH Executive Vice President Stanton Dodge said “unserved markets are sparsely populated, making it difficult for satellite providers to justify a business case for offering service.” DISH Network’s main competition DirecTV currently operates in 152 markets and one of their senior executives said that it would cost roughly $2 million to expand service into each unserved market. While both DISH Network and DirecTV are in talks with Congress, both will most likely be unwilling to foot the majority of cost.
Topics: General |
