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There’s a dark storm approaching at it’s not 2012. Hulu’s free online days are numbered. This past week, The Daily Show and The Colbert Report were yanked from the website in a dispute over ad revenue shares. If there’s one thing we can’t stand, it’s about Hulu, it’s those 30-second clips of “donate to Haiti” or the “Sprint Now Network”. Either the two sides could not come to an agreement on how to divide the ad revenue up or it was simply just not enough revenue coming in from those ads.
The great Hulu experiment continues as NBC Universal’s TV head, Marc Graboff will continue to tackle other business models consisting of subscription-based content and an up-tick of advertising. Hulu, which debuted in 2007, does a great job by exposing viewers to content they may not watch on traditional TV. Like any business, its job is to also make money for its owners which, sadly, is not happening.
“Now the trick is … to turn those digital pennies into digital dollars,” says Graboff. “Hulu has got to bolster its economics. I do think Hulu is experimenting with different models. I know they’re looking at any number of things, like adding inventory (more advertising) or creating a subscription model with different windows. They’ll eventually get it.”
